What makes you, you? Why are you the best at it? Are you telling people about it?
Think about the last time you purchased something (apart from the supermarket, we're talking pre-COVID olden days). Why did you buy that particular thing or engage in that service? What did it promise you? These are the types of questions that help you figure out your USPs (Unique Selling Propositions).
Check out how you can refine your offering and make it relevant for your audience here.