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​Understanding your digital advertising results



Digital advertising is absolutely one of the best ways to get in front of customers – and now more than ever with physical distancing. But how well do you understand the results you’re getting from your digital footprint?

Stuff (The Southland Times) has put together a part two of its digital advertising glossary, helping you to understand what your returns mean. Cost per click, native advertising, share of voice – all explained here! You can check out part one here.