Wapiti Café & Bakery offers home-made style food, and is defined by a strong sense of connection to the Fiordland location and natural environment. We were asked to design a logo and brand identity for its opening in Te Anau.
We created the Wapiti Café & Bakery logo to employ hand-crafted aesthetic and contemporary artisanal styling to communicate the values of the brand.
The key visual element is an illustrated deer (wapiti) antler motif that is reminiscent of a hand-cut stamp. The use of the earthy colour palette on the wooden textured background visually draws the association between the natural Fiordland wilderness and the refined café setting where locals and visitors can enjoy high quality food and beverages.