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Southern Seafood Products

  • Logo /
  • Brand Identity /
  • Print /
  • Packaging /
  • Media & Communications

The Brief

Southern Seafood Products is a wholesale and retail supplier of superior fresh and smoked King Salmon, sourced direct from the pristine, icy waters of Foveaux Strait, Stewart Island.

They asked us to help develop a strong brand that would help them stand out from their competitors and encourage their customers to ask for their products by name.

Our Work

We created a logo and brand elements that clearly communicate the company’s pioneering spirit and passion for their southern roots; the pure unspoilt waters, clean uncompromised processes and straight-up commitment to delivering the freshest, premium quality seafood.

We’ve since applied this branding to signage, packaging, stationery, advertising, product brochures and their online shop to ensure a consistent brand image is portrayed at every touch-point. We have also helped them to develop a sound strategy for using social media to build meaningful connections with their customers and provided social media management services for a time to help them achieve this.

From the Client

"Working with Market South is always a pleasure - they commit to the task 100 percent and have exciting, creative and forward-thinking ideas. The team are fun yet extremely professional and totally dedicated to achieving the best possible outcome for us. We have had so many positive comments on the image and profile that Market South has helped us achieve and are seeing the benefits of using social media to reach a wider range of customers."

Anita van Duivenvoorde, Director, Southern Seafood Products