So Sweet have an established produce range, distribution network and brand recognition. They approached us to assist with marketing campaigns, packaging design and instore sales initiatives.
They needed to streamline their public-facing brand perception as they operated under multiple brands, we created brand guidelines to alleviate confusion with consumers and ensure a clear and consistent brand message.
We implemented these new guidelines in conjunction with an evolution of the So Sweet brand. This included photo and video shoots to tell their unique story effectively, and these were applied to a new website, instore and marketing collateral and social media channels to engage with audiences and ensure they have a connection with the brand when it comes to purchase decision-making.