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Reynolds Group

  • Brand Identity /
  • Print /
  • Advertising Campaigns /
  • Events

The Brief

With more than 25 years in business, Reynolds Group has established a reputation as specialists in coding and labelling equipment for manufacturing operations throughout New Zealand.

Today however, Reynolds Group provides complete end of line solutions, from labelling and identification, through to warehouse automation technologies and supply chain traceability solutions.

They engaged us to help communicate this breadth of services to both existing and new customers.

Our Work

We developed a process graphic to visually communicate the full range of services provided by Reynolds Group. Simple graphics were paired with a restrained colour palette of blue, white and grey, to ensure easy comprehension at a glance and strengthen the Reynolds Group brand association with the complete end of line solution offering.

This core design component was then applied to the design of a trade stand, brochure and advertisement promoting the company’s presence at the Foodtech Packtech trade show in Auckland.