Mercer Group is an NZX listed company, comprising three operating units: H&C Automated Solutions, Mercer Stainless and S-Clave.
Following their acquisition of Milmeq, Mercer Group engaged us to assist with their shareholder and public communications, to ensure that the messaging was aligned to the positive future outlook for the business and expansion of its product and service offering in automation. With Mercer Stainless having had some negative press in recent years, shifting the public perception of the Group and its prospects for growth was a priority.
We began with a refresh of the Annual Report and AGM presentation design, to visually assist in telling the positive stories of growth. Work is ongoing to review the brand and improve its communications with current and prospective shareholders.