McIntyre Dick & Partners is a top accounting and business advisory firm in Invercargill. They came to us to assist with reviewing and refreshing their branding, which had become dated and no longer represented their proactive and forward-thinking approach to business advice.
It was very important to them that the brand be a true representation of the firm's values and personality, rather than just a label stuck on for the sake of 'looking good'.
We worked with McIntyre Dick & Partners on a comprehensive brand refresh process. The process began by holding workshops with the Principals and staff to gain a deep insight into the company culture and values, and was completed with a final workshop in which the new logo and brand elements were presented and discussed with all staff in order to encourage them to feel pride in the brand and understand the important role they each play in representing their brand in the public forum.
The new branding has been applied to all of the firm's signage, stationery, printed communications material and promotional merchandise to ensure that a consistent brand experience is conveyed at every touch-point with their clients.