H&C Automated Solutions are world leaders in automated systems for food processors. Their operations span New Zealand, Australia and the USA, as well as exporting globally.
Following the acquisition of Haden & Custance and Milmeq by Mercer Group, we were engaged to help H&C Automated Solutions articulate their brand and product offerings effectively to their existing and target customers. They also require ongoing marketing support to grow awareness of their product range and effectively open doors for their business development team.
We worked with H&C to establish their brand hierarchy, and effective means of communicating their product range which encompasses four product brands. We evolved their branding, developed a new website to clearly communicate their range of offerings and evolved all product-specific brochures and videos to align with this.
We continue to work with H&C as their outsourced marketing department, developing collateral and disseminating communications regarding their new product launches as well as co-ordinating their presence at international trade shows.
“Market South is engaged by H&C Automated Solutions to provide a fully-outsourced marketing service. They are responsible for planning and implementing all of our marketing activity and managing our brand presence in our global markets.
The team at Market South intimately understand our business and the markets in which we operate, and their delivery is always outcome focussed. Their service is second to none.”
Mike Lee, General Manager