FoodCap is an innovative New Zealand company which has developed a potentially revolutionary approach to chilled meat material handling.
In preparation to launch this technology globally the world’s largest meat industry trade show, IFFA, they engaged us to assist with articulating their brand, developing their marketing collateral and publicising this launch with international media targeting the meat processing industry.
We began with a thorough discovery process, which included interviews with FoodCap staff and review of existing marketing and communications material, as well as visits to key customer sites to view the technology in action. Based on our discovery findings, we defined the core benefits offered by the technology and developed a brand story to convey these.
We then applied these core messages to the trade stand design and developed printed and digital collateral to introduce the technology and its benefits to potential customers.
A media strategy was developed and we prepared and distributed a media release publicising the global launch of the technology, which saw FoodCap receive media coverage in a number of international publications.