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FoodCap is an innovative New Zealand company servicing a global market, with a mission to reduce the economic and environmental impact of feeding people.

The Brief

FoodCap initially developed a potentially revolutionary approach to chilled meat handling, and approached us In preparation to launch this technology globally the world’s largest meat industry trade show, IFFA.

Subsequently they have sought our assistance to launch a consulting services and a product handling system specifically developed for seafood producers and distributors, FishCap.

Our Work

Following a thorough discovery process, we developed a brand story and core collateral for FoodCap, and publicised their launch through international media targeting the meat processing industry. We continue to support FoodCap with brand management, development of sales and marketing collateral and co-ordinating PR and communications to help open doors for their sales team.

From the Client

“Working with Market South has helped FoodCap successfully establish operations and brand presence in international markets. The team is able to work to tight deadlines with professionalism, always delivering an excellent product that is visually appealing and easy to understand. They can understand and deliver on complex briefs, and they are always willing to go the extra mile to ensure we’re receiving the best possible service.”

Vaughan Whyte, GM Sales and Marketing