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Envirowool Insulation

  • Logo /
  • Brand Identity /
  • Print

The Brief

Envirowool is a subsidiary of BJ Carter Builders and Insulators. It's a natural wool home insulation product proven to prevent heat loss and provide a warmer, drier, healthier home.

We were asked us help develop a stand-alone brand identity for this sustainable, eco-friendly product.

Our Work

We began by defining the brand values: environmentally friendly, natural, made in New Zealand, 100% pure sheep’s wool, high quality, superior insulating performance, warm.

From this we developed the name Envirowool, and created a refined logo that visually represents the brand values.

The Envirowool brand was launched at the local Field Days and A&P Shows, and to facilitate this we prepared a suite of marketing and communications collateral including the company website, brochures, signage, promotional merchandise and stationery.