Envirowool is a subsidiary of BJ Carter Builders and Insulators. It's a natural wool home insulation product proven to prevent heat loss and provide a warmer, drier, healthier home.
We were asked us help develop a stand-alone brand
identity for this sustainable, eco-friendly product.
We began by defining the brand values: environmentally friendly, natural, made in New Zealand, 100% pure sheep’s wool, high quality, superior insulating performance, warm.
From this we developed the name Envirowool, and created a refined logo that visually represents the brand values.
The Envirowool brand was launched at the local Field Days and A&P Shows, and to facilitate this we prepared a suite of marketing and communications collateral including the company website, brochures, signage, promotional merchandise and stationery.