Coin South connects the business startup community in Southland, providing business support and investor connections to founders of emerging businesses.
COIN South was established as an innovative hub to connect entrepeneurs, investors and local businesses. They approached us at the time of their inception to develop a brand look and feel and supporting collateral that would effectively tell their story to regional development stakeholders and the local business community.
We established an instantly recognisable design style for COIN South, pairing structured, corporate elements with oversized headings, hand drawn lines and pops of bright yellow to convey the energy and momentum the organisation contributes to the start-up community. A comprehensive style guide was created, which enables COIN South’s in-house marketing and communications team to implement the brand consistently across all touchpoints.
“I have worked with Market South on a variety of projects in relation to multiple businesses from a range of different industries.
I have found Carla and the team incredibly easy to work with. They are consistently solutions focused and nothing I throw at them (often with short timeframes!) is a problem.
They take the time to really get to know a business which enables them to navigate multiple stakeholders and contributors with ease. This in turn allows us to maximise results and achieve real resonance with our marketing messages.
Carla is a consummate professional and the team are engaging to work with and ambitious on behalf of all clients.
Over the last five years, I have referred Market South to other businesses and organisations and can say with confidence that I will continue to use and support them in the future.”
Prue Halstead, Chief Starter