Boundaryline supplies high quality, modular fencing systems for domestic and commercial applications, to customers throughout New Zealand.
Their reputation for a quality product and responsive service, together with a booming building market, is seeing them achieve rapid growth.
They came to us for assistance in managing their brand and to provide a strategic approach to their marketing spend.
We conducted a brand audit which included review of all brand touch points, workshops with staff and interviews with customers. During this we identified innovation and putting people first were among their brand pillars, yet their existing brand material appeared traditional and lacked human imagery.
Based on these findings, we contemporised the brand to better align with these brand messages and position Boundaryline as a forward-thinking, market-leading fencing company. Their role in defining boundaries and enhancing homes was brought to the fore,through the use of the open-cornered square element and engaging lifestyle photography.
A brand story book, product catalogue and price guide were designed, and a strategic marketing plan has been put in place to provide guidance for activity in each of their target markets. We are now providing ongoing assistance with the implementation of this plan.