The Blue Sky Pastures story has its roots in the New Zealand Story and its location in Southland is an important part of this; the bluest skies and the greenest grass producing the highest quality meat.
Following some negative PR, Blue Sky Meats engaged us to effectively reposition their brand in the eyes of farmers and the wider market, directing public opinion to ensure confidence and stability of supply.
Our initial work with Blue Sky included refreshing their marketing collateral and crafting and disseminating positive stories about the company in the public arena, through combined PR and advertising campaigns.
More recently we have implemented their new branding across all touchpoints, which has included a focus on telling their story through video, imagery and design, across multiple media channels.
“Blue Sky Pastures has worked with Market South for several years now. During this time, they have undertaken large and small marketing projects for us. All projects are delivered very specifically on brief and with consistently high standards of service. Our lead-times and budgets are often constrained and are always adhered to by Market South.
Market South understand our brand and marketing objectives very clearly – this makes working with them efficient and effective. The Market South team is able to translate our commercial objectives into actionable strategic and tactical creative materials. Our website is an excellent example of the high-quality creative values Market South produce for us.
We have no internal marketing resource and effectively use Market South as our ‘marketing department’. They have become a key part of our efforts to become a more sophisticated, marketing-orientated business.”
Todd Grave, CEO