Back Country Cuisine is a leader in the freeze dried food sector. They have an established product range, distribution network and brand recognition. They engaged us to provide a brand evolution to contemporise the brand without being a complete departure from the existing, to allow for a gradual roll out across packaging and brand collateral over time.
We designed an evolved logo which includes existing brand elements in a fresh, contemporary style. This was then applied to the development of a fresh new consumer-facing website which makes the most of Back Country’s sunning photo and video library. The website also incorporates a login area for retailers to download price lists, promotional collateral and resources. Advertisements for both print and online media and point of sale material for new product launches has also been developed.