With the government proposing changes to the earthquake strengthening standards for commercial buildings following the Christchurch earthquake, Arrow International's Invercargill office saw an opportunity to educate local landlords on the changing requirements and how their expertise could help them meet these standards.
We worked closely with Arrow International to develop, promote and run an earthquake strengthening seminar event.
The specific target market was reached by way of personalised invitations with themed promotional products sent to high priority target clients and emails and flyers distributed via local business networks and property groups.
We also prepared and distributed press releases and hosted media at the event, which generated significant coverage in local media.
"Market South did an outstanding job of planning and promoting our earthquake prone building presentation.
They worked well with our brand, ensuring that they always respected what we stand for and the end products looked great. The team were great to work with; nothing was a problem and I felt that Erin really went above and beyond to assist with the running of the event.
Getting 110 people along to the event plus a number of articles in local media was outstanding exposure for our brand. I'm sure we'll work together again soon."
Southern Director, Arrow International