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Aoraki Salmon

  • Logo /
  • Brand Identity /
  • Print /
  • Websites

The Brief

Aoraki Salmon produces premium New Zealand King Salmon farmed in pristine glacial waters near Twizel.

The company is currently planning expansion into a number of international markets. They approached us to evolve their brand and assist in developing a memorable brand story to help them achieve penetration in global markets.


Our Work

We began by evolving the brand and logo. The chiselled typeface, sophisticated black and gold colour palette and stylised interpretation of the peaks of Mount Cook/Aoraki assist in communicating the brand story of a company standing tall and proud, producing the highest quality salmon in one of the world’s most pristine environments.

We are now in the process of applying the new branding and communicating the brand story across Aoraki Salmon’s marketing and communications collateral, including the product catalogue, stationery and website. The next stage will be to update the product packaging and point of sale material.

From the Client

“Aoraki Salmon is arguably the world’s finest freshwater salmon; as we enter international markets it is imperative our brand communicates the prestige and presence of our product.

We engaged Market South to articulate our brand story and to communicate that visually, executing it throughout our marketing material. It is great to have all the varied marketing disciplines under one roof both from a logistics and a financial perspective. We are looking forward to continuing our relationship with Market South as we work together to grow our market share.”

Prue Halsted
Aoraki Salmon