Media releases are a great way to shout about your business or product and can make for fantastic organic advertising.
They are typically a snapshot or connection to a service or product that hold news value. Perhaps you’ve launched a small community initiative aimed at helping children in some capacity, or maybe your product is the first of its kind to be launched in your area – these are the kinds of things that can warrant media attention.
It's easy for news organisations to read between the lines, so your media release needs to have a hook or a point of difference in order for it to get picked up by a journalist. It's important the content of media releases is crafted so that it doesn't come across as blatant advertising, but frames your brand through a certain lens.
This could include tapping into a current political climate, connection with social issues, or business and community work.
While their pick up is never guaranteed, having a solid news value that is targeted to the publication you're sending the media release to is more likely to get their attention, rather than a generic bit of information about your product/service.
It's important the content of media releases are crafted in a way that doesn't come across as blatant advertising, but frames your brand in a certain way.
Market South is well versed in the language of media releases and our clients have seen great results from the releases we’ve crafted for them. Get in touch with the studio to talk about how we let your audiences know about all you have to offer!