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​Even design has rules


Good design conveys information and ideas, whereas poor design will be weak and simply will not work.

The Rule of Thirds is a grid layout system commonly used in photography and design. It proposes that an image or design should be divided into nine equal parts, three horizontal and three vertical.

Think of there being a 3x3 grid across the image. For whichever parts of the image you think are most important, line those up or near the lines and intersections of the grid.

An off-centre composition is more pleasing to the eye, providing visual balance. It also looks more natural than one where the subject is placed right in the middle of the frame.

In design, this includes photographic elements, the placement of a headline or other text on the page, and placement of logos.

When using this rule, it’s important not too crowd the design with too many elements across the 3x3 grid. Using white (empty) space within the Rule of Thirds will make the design elements feature more prominently.

Check out some of our photo examples to see how to best make use of imagery.