We’re seeing an increasing number of people trying to make a name for themselves in the social media sphere, or even just boosting advertising on social media. Social media is a great way to reach audiences, but businesses need to be calculated in how they approach social media advertising and engagement.
Recent announcements from Facebook and Instagram mean that the pages you follow will display differently, allowing less sponsored and branded content to be visible for the general user. This move from the social media giants has forced those who advertise on social media to think differently about how to create engagement with their posts.
Messaging pods have become the way of the future for engagement in an approach that increases organic engagement. Members link their most recent post into the messenger “pod” or group within the relevant social platform (a bit like a group message) and the members of the group engage with the post by linking, commenting or sharing, boosting it in rank of the social feed rank, therefore reaching audiences more organically.
If you want to figure out how to make the most of your social media engagement, get in touch with us and we'll find a solution for you.