Consultancy Consultancy | Design | Branding | Digital | Advertising | Communications services

Marketing is all about selling more things to more people, more often, at higher prices... or in other words, making you more money!

Whatever business you're in, your customers are the ones that drive your profit – so it follows that communicating with them effectively and building relationships is essential for your business' success. For many businesses marketing can be a real headache; our job is to take that headache away.

We can show you how to get the best bang for your marketing buck. We provide all of the services required to promote your business – from strategic marketing to communications, copywriting and graphic design. We can help you out with one project, or take care of all of your marketing activity – it's up to you.

Some of our areas of expertise include:

Branding

Your brand is your most valuable asset; it defines your business – who you are, what you stand for and how you are viewed by prospective customers or clients.

Branding is about so much more than just a logo – it is your business' values, its personality and its reputation. From your marketing material to the appearance of your office and even how you answer the phone – every interaction you have with external parties reflects on and reinforces your brand image.

Because of this it is imperative that, whether creating a new brand or evolving an existing one, a strategic process is employed that begins by defining your business' brand attributes.

Our branding services include:

  • Brand development
  • Brand evolutions and re-branding
  • Brand audits / alignments
  • Market research on brand perception
  • Brand workshops with management and staff
  • Brand guidelines
  • Logo design
  • Application of branding to marketing material
  • Complete brand management services
  • Presentations and speaking engagements on the importance of branding

Marketing Strategy

Do you really want to get the best bang for your marketing buck? Then you need to start by getting strategic!

Creating a rock-solid marketing strategy begins with identifying your market. Who are your target customers? Where will you find them? How can you convince them to choose you over your competitors? Why should they choose you over your competitors?

We can help you answer these questions and develop a marketing plan to ensure your budget is allocated on a strategic, rather than an ad-hoc basis, with funds spent only on the opportunities that have been identified as delivering the most benefit to your business.

Once your marketing plan is in place, it will act as a roadmap; defining where, when and how your products and services are communicated in the marketplace.

Our strategic marketing services include:

  • Strategic marketing plans
  • Media and communications plans
  • Product launch plans
  • Marketing input to strategic business planning
  • Market research surveys, focus groups and reports

Creative Advertising Campaigns

To achieve cut-through in a market saturated with advertising, you need to turn heads and get people talking.

Whether you're launching a new product or wanting to communicate a new message, our creative team will develop a kick-ass campaign that surprises, delights and delivers results.

From concept development to photography, design and application across traditional and new media platforms, we can manage the whole process and make sure it's your name that's on everyone's lips.

Our creative campaign services include:

  • Creative concept development
  • Production of campaign components - design, photography, videography and editing
  • Application of campaign across a variety of advertising media including print, outdoor, online, radio, experiential, events and more
  • Campaign planning, scheduling and media bookings

Communications and PR

Third-party endorsement through positive media coverage is one of the very best forms of marketing. When your target audience sees or hears a news article about you they view it differently than they do paid advertising. While the coverage may not be selling your service or product directly, it generates credibility and offers valuable 'money can't buy' promotion for your business.

These days there is even greater opportunity to obtain coverage through social media, by getting your customers to tell their friends and followers about your products or services. It's like word of mouth - on steroids!

But how do you get them talking about you? And, more importantly, how do you make sure they're saying the right things? That's where our communications and public relations (PR) services come in. We like to call it guerrilla tactics!

We'll help you identify opportunities to engage the media and then prepare and distribute media releases to get your information in the hands of the right reporters.

We can help you integrate your PR and advertising to ensure maximum impact and create a strategy to drive engagement through social media. We also provide ongoing social media management or can get you set up ready to do it yourself.

Our communications and PR services include:

  • Media plans
  • Press releases
  • Photojournalism
  • Event planning and management
  • Media training
  • Crisis management
  • Social media strategy development
  • Social media profile setup (Facebook pages, LinkedIn, Twitter, Google My Business, YouTube, Trip Advisor and more)
  • Social media management and training

Copywriting, Design and Print

Every piece of work that comes from our creative studio is more than just visually appealing; it delivers results!

Our graphic designers work closely with our marketing and communications consultants to ensure that the words, the visuals and the medium all work in harmony to communicate your message effectively.

Whether it's an advert, a brochure or a book, we'll begin by identifying the key messages you want to get across. Our copywriters will write content that's benefit oriented, engages your readers and utilises a voice that's appropriate to the personality of your business.

Our graphic designers will then design and lay out the document to incorporate strong hierarchies and visual cues that assist in communicating those messages on a subconscious level.

When it comes to print and production, the quality of the print job, paper stocks and finishing style can say as much as the design, so it's essential to get this right. Whatever the item, we'll engage the right print partner to ensure the finished product really knocks your socks off!

We create all sorts of sales and marketing collateral, including:

  • Stationery (business cards, letterheads, compliment slips, notepads, folders)
  • Brochures, flyers and rack cards
  • Sales presentation booklets
  • Proposal and pitch documents
  • Annual reports
  • Magazines
  • Newsletters
  • Direct mail
  • Print, radio, outdoor and online advertisements
  • Building and vehicle signage
  • Trade show display stands
  • Display signage including banners, flags and footpath signs
  • Point of sale displays including customised product stands, posters, shelf wobblers and other signage
  • Product packaging and labels
  • Branded merchandise and promotional products
  • …and if you can think of anything else, our team can do it!

Websites and Digital Media

The digital revolution has well and truly arrived. More than ever, people are turning to the web as their first source of information whether they are at work, at home or on the go. Your target audience is searching online for the products and services they want, so you need to make sure it's your business they're finding!

At Market South we take a market-led approach to creating websites; we identify the outcome you are seeking (whether it be educating consumers, attracting enquiries or making sales online) and then provide a complete end-to-end service to achieve that goal.

From planning the architecture of your website to copywriting, photography, design, web development, uploading content and making the final site live, we can take care of the whole process allowing you time to focus on your business.

We'll also help you reach your customers via other digital mediums – including mobile apps, email, online advertising, social media and more.

Our digital services include:

  • Websites
  • Web-based applications, including apps for mobile and tablet use
  • E-newsletters and email marketing
  • Online advertising – search engine advertising and targeted display adverts
  • YouTube videos and animated presentations
  • Social media strategies, profile setup, management and advertising
  • Web hosting
  • Domain registration and email setup