Marketing
Marketing is all about selling more things to more people, more often, at better margins... or in other words, making you more money!
Whatever business you’re in, your customers are the ones that drive your profit – so it follows that communicating with them effectively and building relationships is essential for your business’ success. For many business owners, marketing can be a real headache; our job is to take that headache away.
We can work with you on all stages of the marketing process, from researching, to planning and implementation. We can help you out with one project, or take care of all of your marketing activity – it’s up to you.
We provide:
- Market research tools developed specifically for your business
- Management of the research and survey process
- Reports on findings and recommendations
- Brand development and management
- Annual marketing plans
- Marketing input to strategic business planning
- Advertising account management
- One-off advertising campaigns
- Creative concept generation
- A fully outsourced marketing department
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We research the market to find out who your customers are, their specific likes and dislikes and motivations for buying.
To really get the most out of your marketing dollar, you need to start with a solid strategy.
We just love coming up with new and exciting ways to communicate our clients’ messages and get attention from their target audience. We are pretty clever at it too!
Marketing Research
Before we jump right in, we like to know the beast we are working with.
We research the market to find out who your customers are, their specific likes and dislikes and motivations for buying.
By interviewing past, current and potential customers we can also find out about the actual market position of your organisation (not to be confused with desired market position!).
Starting with a thorough understanding of your customers is a great tool in knowing how to sell to them and provides a solid foundation on which to develop a marketing strategy that really works.
We provide:
- Market research tools developed specifically for your business
- Management of the research and survey process
- Reports on findings and recommendations for change based on those
Strategic Marketing
To really get the most out of your marketing dollar, you need to start with a solid strategy.
Advertising is important, but if you're putting out the wrong message or putting it in the wrong place, it can be a big waste of money.
Creating a marketing plan allows your organisation to concentrate its limited resources (budget) on the greatest opportunities to increase sales and get one step ahead of the competition.
Putting time into the strategy can save a lot of money being wasted on marketing and advertising activity that doesn't work.
We'll work with you firstly to define your company's brand position - how do you want to be seen? By combining this with a thorough understanding of your customers and why they buy, we'll then help you put together a strategy to pull those customers to your door!
We provide:
- Brand development and management
- Annual marketing plans
- Marketing input to strategic business planning
Tactical Marketing
This is where our creative team get to have lots of fun!
We just love coming up with new and exciting ways to communicate our clients’ messages to get attention from their target audience. We are pretty clever at it too!
Tactical marketing involves putting your marketing plan into action. It is creating marketing tools, developing your advertising, placing media and implementing your follow-up systems.
In other words, it is the medium in which your message is delivered.
Whether it’s a one-off advertisement or a whole campaign, we’ll develop material that cuts through the overcrowded and competitive marketplace to get your message out to the customers you want to attract.
We provide:
- Advertising account management
- One-off advertising campaigns
- Creative concept generation
- Event and sponsorship co-ordination
- A fully outsourced marketing department
Us
(03) 214 4455
info@marketsouth.co.nz
Level 4, 5 The Crescent,
Invercargill, NZ